Children need time for creative, imaginative play, because it is through play that children learn most readily. They cannot turn on a switch and watch it, they need to touch and handle it. They will combine it with other toys in completely unexpected ways.
Children’s imagination (if fostered) runs on high speed and needs little encouragement. Since well made toys will last far beyond us, the memories gained are a bonus. Few things in life today are permanent. We need to cultivate those memories ensuring they remain vivid. Toys that foster the imagination and toys that encourage the sense of creation will help call those memories to mind.